M.B.A- Master of Business Administration

About the Course: The MBA course is approved by AICTE, Govt. of India and is run under the curriculum of Visvesvaraya Technological University, The course is carefully designed and updated by the university keeping in view the changing needs of manufacturing and service industry. Upon successful completion of the course, the degree is awarded by Visvesvaraya Technological University.

Young managers are required at different levels in the areas of Finance, Human Resources, Marketing, Information Technology and so on. The curriculum puts significant emphasis on the ability of the student to have an integrated view of the management and apply them to the real life situations. It lays emphasis on taking decisions and developing focussed education combined with practical exposure to create value to the students coming out of academics. It aims at developing students into effective managers with good communication skills and leadership capabilities. The attributes that are ingrained in them are knowledge, skills, values and attitudes.

Duration : 2 years consisting of 4 semesters.

Eligibility : Candidates who have passed Bachelor Degree examination of Bengaluru University with not less than 50% of marks in aggregate in all the three years of Degree examination or any other University equivalent thereto with 50% marks. However in case of candidates from Karnataka belonging to SC/ST & Cat-I the aggregate percentage of marks in the qualifying examination shall not be less than 45% of marks.

At the time of admission students have to produce the ranks obtained in any one of the National Level Test/State Level Test / PGCET/ K-MAT score Certificate.

Course Content

Year	Semester	Code	Title	Books
I Year	I Semester	12MBA11	Managing Organizations	Stephen P Robbins,
		12MBA12	Managerial Economics	D M Mithani,
		12MBA13	Quantitative Methods	S. C. Gupta,
		12MBA14	Accounting for Management	Arif Pasha
		12MBA15	IT for Managers	Jawadekar
		12MBA16	Managerial Communication	Rayudu
	II Semester	12MBA21	Business, Government and Society	Francis Cherunilam,
		12MBA22	Quantitative Methods – II	Anand Sharma,
		12MBA23	Macro Business Environment	Misra & Puri
		12MBA24	Marketing Management	Kotler, Keller,
		12MBA25	Financial Management	Khan & Jain
		12MBA26	Human Resource Management	Subba Rao,
II year	III Semester	12MBA31	Strategic Management	Ashwathappa
		12MBA32	Operations Management	Bhat
		12MBA	Elective 1
		12MBA	Elective 2
		12MBA	Elective 3
		12MBA	Elective 4
	IV Semester	12MBA41	Supply Chain Management
		12MBA42	Total Quality Management
			Elective 5
			Elective 6
			Elective 7
			Elective 8
			12MBA47

The students can choose the specialization by appropriately choosing the concerned electives during semesters III and IV. 

II Year - III Semester
Marketing Specialization

Code	Title	Books
12MBAMM311	Business Marketing	Krishna Havaldar
12MBAMM312	Sales & Retail Management	Ghosh
12MBAMM313	Consumer Behaviour	Schiffman
12MBAMM314	Services Marketing	Ravi Shankar / Jha

Finance Specialization

Code	Title	Books
12MBA FM321	Advanced Financial Management	Sudhindra Bhat
12MBA FM322	Investment Management	Punithavathy Pandian
12MBA FM323	Banking & Financial Services	Arif Pasha
12MBA FM324	Cost Management	Sinha

Human Resource Specialization

Code	Title	Books
12MBAHR341	Recruitment & Selection	Sahu / Litty M. Berry
12MBAHR342	Compensation & Benefits	Deb Tapomoy
12MBAHR343	Learning & Development	Pandu Naik
12MBAHR344	Labour Law & Employee Relations	Porwal & Sanjeev

IV SEMESTER

Code	Title	Books
12MBA41	Supply chain Management	Sunil and Peter
12MBA42	Total Quality Management	Shridhar Bhat
12MBA	ELECTIVE 5
12MBA	ELECTIVE 6
12MBA	ELECTIVE 7
12MBA	ELECTIVE 8
12MBA47	Internship

Internship: IA=100; Viva Voce=100; External Assessment=100;

Marketing Specialization

Code	Title	Books
12MBAMM415	Rural Marketing	Gopal Swamy
12MBAMM416	Strategic Brand Management	Tapan Panda
12MBAMM417	Integrated Marketing Communications	Belch and Belch -
12MBAMM418	International Marketing Management	Francis / Naragundkar

Finance Specialization

Code	Title	Books
12MBAFM425	Project Appraisal Planning & Control	Prasanna Chandra
12MBAFM426	International Financial Management	Madhu Vij / Sharan
12MBAFM427	Risk Management	Vohra & Bagri
12MBAFM428	Tax Management	Mehrotra

Human Resource Specialization

Code	Title	Books
12MBAHR445	International H R M	Aswathappa, Sadhna
12MBAHR446	Personal Growth & Interpersonal Effectiveness	Udai Pareek
12MBAHR447	Organization Development & Change	Cummings
12MBAHR448	Strategic Talent Management	Spencer

Teaching Hours: There will be 183 credit hours in total for all the semesters together. Each credit will be of 10 hours duration [i.e. 1830 Hrs.] for the course. Each semester will be of about 12 weeks duration.

Calendar of Events (Tentative): 

Event	I/III Semester	I/IV Semester
Commencement of the term	September	February
Term Closure	December	May
University Examination	December/January	June/July

Attendance: 85% attendance is compulsory in each semester for appearing for Visvesvaraya Technological University Examinations. 

Academic Activities : Highly qualified and experienced faculties handle various subjects. There will be a number of guest lectures on different topics and contemporary issues, seminars, presentations, group discussions, panel discussions, workshops, industry-institute interaction, industrial visits apart from regular classes which helps in improving the overall personality of the student and make him/her face the challenges of the industry confidently.

Internal Assessment: Maximum 50 marks in each subject. Minimum marks in each are 25.

Examination: Twice in a year in January and June. Examination will be conducted twice in a year for repeaters. Each theory paper carries 100 marks in all semesters.

Scheme of valuation: As per Bengaluru University regulations.

Promotion to next year: There are 14 subjects in I and II semesters. A student is required to pass at least 11 out of 14 subjects to qualify for III semester as per norms.

Vacation: 

As per University calendar
Outcome of the Course: After completing the MBA course, students will be able to use their management skills and practice in the following areas.

• They can solve industrial problems in changing scenario and in the wake of galloping technology.
• can use conceptual and analytical skills and provide optimum solution to various industrial problems faced by industries.
• using this knowledge, they can be competent &effective managers.
• they can use management skills for future planning and growth of organizations.
• they would be competent to contribute to research and development organization in developing new products, modifying the existing products and process with their innovative ideas.
• they can serve the business, industries and society in their pursuit of excellence by delighting the customers.
• can take up Ph.D programme in Indian Universities or Foreign Universities.

Employment Opportunities: The opportunities available to the young budding Managers after the completion of MBA are plenty. They can:

• work in Indian or Multi-national firms.
• work as Executives in Industry, Government &Public Sectors.
• Serve as Executives in service sectors viz., Banks, Hospitals, Hotels, Financial Institutions, Airlines etc.
• start their own industries and business houses.
• work as Management Consultants & Promoters to Industries, Educational Institutions & Business houses.
• Work asTrainer to meet developing needs of Private, Public and Government sectors take up teaching profession and become academicians.